0
Words Written
0
Countries Visited
0
Books Sold
0
Site Visitors
0
Coffees

My creative process

When I’m staring at a blank screen with a cursor blinking, it makes me feel relaxed. If I’ve already reached the point of writing, the idea, whatever it may be, has been in existence for a while. Whether it is sitting in my phone notes or my head, I rarely begin writing on a whim.…
Read More

Crafting good research questions

Those of us in advertising/marketing know how important it is to craft good research questions. We could be asking the right questions, but they are worded in a way where you get a blunted, curtailed answer. What I’ve learned so far in market research is that the types of answers that will generate the best…
Read More

Am I on the right path?

Life
I’ve watched so many TED Talks it’s not even funny, but this one, I haven’t watched (I feel like they’re aren’t many left), and its title caught my attention. Maybe  it’s because the past few months I’ve felt like I’ve capsized the boat of life, stranded myself in the ocean, and struggling to tread water.…
Read More

Brand Communication: Athletic Shoes

If someone were to ask to a room full of people, “What is the first word that comes to your mind when I say ‘Athletic Shoes?'” I would wager money and say that a minimum of half the room would respond with one word, “Nike.” And rightfully so. Nike’s market share of U.S. shoe sales…
Read More
Menu